FLAVORS AND NEW LIFESTYLES AT THE BOOK CAFFE' AND IN THE BAKERY
Third day of Euroshop in the name of new meanings of consumption and innovative retail formats.
An endless queue of customers and visitors runs along the lively and dynamic Sharing Avenue. This is how begins this third day of exhibition at the Arneg stand. Cappuccino and brioche to start off on the right foot? The “Caffè centrale”, the “Book Caffè” and the bakery area “Pane, Pasta & Affini” can satisfy all of our whims in terms of morning recharging, but more than that.
The “Saperi e Sapori” area, also known as “Book Caffè”, has been designed by Arneg with a contemporary sensitivity that, playing on the minimalist design furniture and airy solutions, endorses a new way to experience the classic coffee break. Halfway between a bookstore and a coffee shop, it is the ideal place to relax with a hot drink diving in a good book. But also a relational and experiential space where to share ideas, projects or simply chat with those around. The nearby “Pane, Pasta & Affini” bakery, according to the same stylistic concept, highlights the wisdom of Italian bakers with solutions developed with essential lines, clear and panoramic all-glass furniture with significant customizations and open shelves.
Display choices based on new sales formats and on new consumer demands, brilliantly analyzed by the third guest of the Future Store Forum, Daniela Ostidich, strategic marketing consultant who for over twenty years deals with the behaviors and the consumer world trends.